The advent of the Internet offers a host of delightful ways and techniques to boost website ranking with increased web traffic. It is crucial to secure a consistently high ranking by search engines that would help businesses become more visible in the market. One of the popular marketing approaches engaged in Internet businesses today is directory submission.
Market Visibility
Businesses must be diligent in stepping up the market visibility of their brand and company name in order to make a stronger market impact with their brand presence. This could be achieved through marketing techniques that provide the means of a greater awareness in the marketplace. Hence, web business sites and quality posted contents should be submitted to reputed online directories that enjoy high traffic loads.
This submission process is called directory submission where the business brand and products or services could be made known to a wider audience and step up the ranking for the website by popular search engines in page rankings. A higher ranking is proof of the website’s credibility to web consumers who are inclined to visit for their search requirements. High search engine rankings are an indication of the search engines’ approval of the quality of the structure and content of the website.
This would also boost sales from the high volume of web traffic to the website. Profits would soar from increased sales with a higher bottom line for the business and the brand would be most acutely visible in the market.
Availability of Directories
The Internet provides a myriad of reputable website directories which marketers or business owners could submit their websites to. The best directories for submission could be searched on the Internet which lists free and paid submission services. It is up to the marketer or business owner to decide on which web directory submission service is preferred.
Most free directories generate page rankings of zero, but would push the ranking higher over time when search engines index the website again. These free website submission directories are great for new businesses that are lacking in budget for better SERP listing.
Multiple directory services could be engaged depending on the marketing budget and business objectives of the marketing campaign. However, it is highly recommended that only reliable website directories are selected to submit websites for the best results.
Marketers should only submit to different website directories over a period of time instead of submitting to all preferred directories in a day. This could generate confusion as every marketing campaign and plan should be tracked to confirm its effectiveness using the myriad of tools in the market.
It is not advisable to manipulate automated directory submission software for multiple submissions as top search engine algorithms tend to reject such submissions. Stringent search algorithms classify auto submissions by the submission software as scams; the website could be banned or blacklisted by the search engine and the business reputation would be tarnished. Marketers or business owners would waste time and money instead of getting value for their investment.
Benefits of Directory Submission
More web traffic could be generated through a directory submission of the website which includes a host of relevant and up-to-date backlinks. This augurs well with top search engines to rank the websites higher on its SERP listing.
Backlinks are instrumental in boosting the website ranking through search engines as part of the preferred search engine optimization structure. These links are effectively manipulated by top search engines by their search spiders which identify these links for indexing to higher rankings. Marketers need to understand their functionality and structure to implement them effectively.
Directory submissions are very effective without repetitive titles or descriptions to be indexed favorably by search engines. Repetitive or similar headings indicate the same source of submission which search engine algorithms would not view favorably for high rankings as multiple submissions are deemed as scams. Different titles and website descriptions also present the website to be more palatable as original and individual which search engines are happy to index and rank.
When the website is submitted to reputable directories on the Internet, greater market exposure is secured. This would attract more web traffic to the website with little effort on the marketer or business owner. Reputable directories with heavy traffic are great in providing the needed flow of web traffic to boost sales.
Professional Assistance
Many small time business owners and marketers may not be very well versed with directory submissions as they are not widely connected with these networking channels. They could also be preoccupied with other equally important tasks in business development where they have no time to search and compare directory submission services on the Internet for the best deals.
An alternative would be to engage professional SEO companies that are well connected with reputable directories for website submissions. These SEO professionals are familiar with the whole works of website directory submissions to identify the best of channels for the different business in different industries. They understand the structure of website directories to submit the website in the proper format through the right process for an efficient and acceptable submission that benefits the brand and business.
Professional submission services are offered by these SEO companies who are quick and reliable in their services. Multiple directories could be engaged through their services with lots of benefits on a long term basis. Great discounts could be enjoyed besides saving lots of time that could be used for other things to promote the brand or products.
Conclusion
Businesses that desire more traffic to their websites should consider website directory submission to promote their brand and company. More traffic could be generated from the myriad of traffic plying these reputable directories on the Internet to secure the necessary potential leads for building the leads list quickly.
It is crucial for companies to be clearly visible in the market for more sales and conversions to happen. Professional SEO companies could be engaged to assist in executing directory submissions on websites for business owners or marketers who are unfamiliar with the process or requirements.
