A stronger wave of excitement is riding through the marketplace with the emergence of mobile marketing. This is currently the most outrageous phenomenon occurring on the Internet to impact businesses of every kind in every industry. Many marketing gurus are still grappling with this new technology; much less its dynamism in Internet marketing.
There is no indication that mobile marketing is a business fad; it shows great potential to be a permanent feature in modern business marketing with more consumers possessing at least a mobile device.
Below are 5 dynamic reasons mobile marketing is hitting the market in great waves that can boost modern day businesses today.
1) New technologies
There is always something exciting and fresh with new introductions. New technologies offer a host of exciting offers with new solutions and tools that bring in new opportunities for businesses, big or small. Mobile technologies open the marketing floodgates as more consumers connect through mobile devices. Modern mobile phones are now better designed and equipped with the best of technologies to enjoy strong and secure connectivity and constant Internet accessibility.
More and more modern companies are switching to mobile technologies that offer a host of new business opportunities via mobile devices such as smartphones and Androids rather than depend on computers alone. Mobile devices are light and easily portable which most consumers have on them 24/7. There are an increasing number of powerful apps that have been specially for modern mobile devices to facilitate communications and business for modern consumers.
Many computer companies are also switching over to dabble into mobile technologies with the high potential of opportunities and profits this new technology offers. This is a smart business decision to move the business forward with updates or changes no matter how drastic the move may seem. Smart businesses that want to stay competitive and relevant in the marketplace need to embrace new technologies to stand out in the crowd and be ahead of their competitors. They would be seen as market leaders with foresight on market direction to adopt new technologies that hold great potential.
2) Increasing mobile users
It is not surprising to note the increasing number of mobile users today with a more dynamic technology on mobile devices. As the number of mobile apps increases, more consumers like the availability of these apps that offer greater convenience and benefits.
There are easily over 5 billion consumers who own at least one mobile phone or mobile device that manipulates mobile technology. The number continues to escalate as new brands and models are designed and marketed. Mobile is now a huge wave coming in at fast speed with a market 5 times larger than the Internet market.
It is impossible to envisage the potential growth of mobile technologies as technology experts and marketing gurus collaborate to design the best of mobile devices and apps that would empower mobile users exponentially. The growing consumer market offers a great incentive for mobile technology manufacturers to work hard in bringing out new models and apps for many facets of life, pleasure and work to push up the standard of living for all walks of life. It is common today to see children having their own mobile device with the latest apps and data plans for a fast paced connected lifestyle.
3) Generating more sales
As consumers understand the vast benefits of mobile devices, especially mobile phones, there is a great increase in the number of sales of mobile devices today. The growing number of new models and dynamic mobile apps attracts more and more consumers to get their hands on a handphone.
When the latest mobile apps come onto the market, these would be quickly downloaded to the mobile devices immediately. If the mobile device does not have the best of software to support the new apps, it is common for the consumer to trade in for the model that can. Hence, more sales of mobile phones are generated through the emergence of mobile technologies. Apple alone sold over 2 million iPhones with Google Droid smartphones numbering over 160000 per day. These phenomenal mobile device sales are generated by the progressive mobile technologies that are taking the world by storm.
4) Internet mobile contacts
Market researches and reviews unveil phenomenal statistics of over half Internet connections come from mobile users on their smartphones. This is exciting news for modern businesses that want to capture their fair share of the market despite a growing competition.
It is easy math for businesses to jump onto the Internet bandwagon where there is a huge mountain of potential leads to fuel their business operations and increase bottom lines. The latest mobile technologies are allowing ordinary mobile users to get connected to the Internet instead of having to be stationed at their bulky and heavy computers to view their emails, business opportunities and connect with their circle of influence all from one small handheld device called the smartphone.
Lower operating costs for businesses via mobile technologies and mobile devices compel them to engage with Internet marketing using mobile technologies. Many of these business systems are now updated to accommodate mobile technologies and new mobile apps that allow businesses to connect with mobile users quickly and cost effectively.
5) 24/7 availability
One of the humongous benefits of mobile devices is their lightness and portability besides its wide array of exciting and useful applications. Such properties compel consumers never to be found without a handphone especially a smartphone. This is because more and more authorities and service providers are providing free Wi-Fi facilities to be connected round the clock. Such provision encourages consumers to be always having their handphone in their pocket or bag for greater convenience and connectivity.
Billions of cell phone users would use their mobile device for communication purposes while millions would surf the Internet at all times from anywhere. With an ever ready and present consumer market that can be contacted 24 hours a day 7 days a week, smart businesses would jump into the mobile technology bandwagon quickly to get a head start over their competitors for a pole position in the market in stellar services and product promotions.
