How One Company Scored 7 Cents A View With Twitter Promoted Video – Marketing Land

Sometimes you find the perfect fit. In denim and marketing campaigns. For Paige Denim, it happened with a successful Twitter Promoted Video effort that produced 94,000 video views, 1.77 million impressions and a good bit of traffic back to the Paige.com e-commerce site. The elements…

Ad blocking is a barrier to innovation – Financial Times

The shift in online activity from fixed-line to mobile devices has thrown up a host of winners. Advertising-funded services have seen revenues soar as consumers increasingly use their smartphones to access the web, unleashing a torrent of marketing spending that is due to hit almost…

Why One Auto-Dealer Believes in the Power of Pre-Roll Ads – AdAge.com

Drew Ament believes in the power of video pre-roll, those ads before YouTube videos, to sell vehicles. Pre-roll ads typically cost a fraction of other advertising, including a dealer favorite, paying for click-throughs on Google searches, said Mr. Ament, digital marketing manager at Sands Chevrolet…

Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’ – ThinkProgress

by Lauren C. Williams Posted on May 12, 2015 at 11:11 am “Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’“ CREDIT: Dylan Petrohilos/ThinkProgress Verizon Communications announced Tuesday official plans to buy AOL, Inc. in $4.4 billion cash deal that will merge…

Google Earnings Preview: Will Advertising Revenue Grow? – Forbes

Google is set to release its Q1 2015 earnings on Thursday, April 23rd. In Q4, the company reported that its revenues grew by over 15% year over year to $18.1 billion. However, the result failed to enthuse investors who were expecting far better growth in…

Inuvo: Top Reasons This Stock Should Dive (INUV) – Seeking Alpha

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Summary The CEO tells TheStreetSweeper that INUV board is considering a stock offering now that the stock price is high. The internet company’s lifeblood – website traffic – has shown a striking decline for INUV’s key properties. Net revenue fell in 2014; and the current…

Mobile Friendly Website E-Commerce Portal Checklist

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Mobile Friendly Website Template Mobile Friendly Website Template E-Commerce Portal Checklist Modern businesses today would need to consider the latest technologies and available solutions or tools that would benefit their branding and bottom line. Businesses big or small would have to engage in the best of…


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