WeTransfer To Introduce Music and Video Streaming – HUH.
Popular Dutch file-sharing service WeTransfer is preparing to enter the world of music streaming by launching a service of it’s own next week. They will provide a music and video player to host content, but are crucially setting themselves apart from the likes of SoundCloud,…
Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts – MarketingProfs.com (subscription)
The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the…
How To Take Advantage Of Social Media At An Industry Conference Or Event – TechDay News (blog)
socialmedia / voting / conference / Will Long / Oct 01, 2015 Social media is crucial these days. There are now close to 2.1 billion active social media accounts worldwide. It only makes sense that you would take advantage of social media to reach new…
Concussion management software gets RWC run – New Zealand Herald
Concussion management software developed by Kiwi technology company CSx has been put to the test by teams in Rugby World Cup 2015 as a UK medical chief calls for rule changes to protect players from head injuries. The Auckland-based company, founded by former sports therapist…
Digital Marketing: The 7 Essential Channels – Business 2 Community
When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…
The importance of search engines for your dental practice: New patients start here – Dentistry IQ
Before people select a health-care provider, hospital, or facility for their medical needs, they often begin their decision journey online. Studies by the Pew Research Center found that eight in 10 online health inquiries start at a search engine. Your dental practice’s website serves many purposes….
Study Shows Retailers Use Marketplaces to Acquire New Customers … – EcommerceBytes
Retailers rank online marketplaces fifth for effectiveness among customer acquisition tools and allocate 16% of their digital marketing budgets to online marketplace initiatives and operations, according to a new Shop.org report conducted by Forrester Research and Bizrate Insights. Results of “The State of Retailing Online…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
5 Features For a Stellar Social Media Strategy with BuzzBundle – Search Engine Journal
This is a sponsored post for BuzzBundle. If you are part of a small social team or doing it on your own, you know social media planning can be a major time suck. By the time you research content, write quality content, develop a sharing plan,…