Tag: marketing
Hollywood rolls out red carpet to ‘influencer’ fans – KTVN
By RYAN NAKASHIMAAP Business Writer LOS ANGELES (AP) – Clad in his pajamas, Reid Jones often blogs about Marvel superhero movies, with starry ambitions of one day becoming an entertainment journalist. A few weeks ago, the 16-year-old woke up to that opportunity when he was…
$40 million pension settlement charge leads New York Times Co. to report loss … – Talking New Media
While digital ad revenue rose 10.7 percent, it could not make up for the 11.1 percent decline in print ad revenue NEW YORK, NY – April 30, 2015 — The New York Times Company announced today adjusted diluted earnings per share from continuing operations (defined below)…
Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Burger King sales jump, boosted by a spicy Whopper – news9.com KWTV
NEW YORK (AP) – The home of the Whopper enjoyed its biggest sales jump in nearly a decade during the first quarter, boosted by a new flavor of its signature burger and a popular 2 for $5 promotion. Burger King’s sales rose 6.9 percent at…
Fitness trackers should fear the Apple Watch – Mashable
I’ve tested a countless number of fitness trackers, and typically after a few weeks of use, each one ends up in a box on my desk. My collection has become tracker graveyard, and I’m not alone; studies show they often get shoved into drawers not…
Google Earnings Preview: Will Advertising Revenue Grow? – Forbes
Google is set to release its Q1 2015 earnings on Thursday, April 23rd. In Q4, the company reported that its revenues grew by over 15% year over year to $18.1 billion. However, the result failed to enthuse investors who were expecting far better growth in…
Global, Chinese automakers debut new models – FOX 10 News Phoenix
By JOE McDONALDAP Business Writer SHANGHAI (AP) – Ford showed off its new Taurus and Nissan unveiled a midsize sedan designed for China on Monday at a Shanghai Auto Show that highlighted the commercial resurgence of lower-priced Chinese auto brands. Competition in China is intensifying…
Inuvo: Top Reasons This Stock Should Dive (INUV) – Seeking Alpha
Summary The CEO tells TheStreetSweeper that INUV board is considering a stock offering now that the stock price is high. The internet company’s lifeblood – website traffic – has shown a striking decline for INUV’s key properties. Net revenue fell in 2014; and the current…
The 4 Pillars of Stellar Video Marketing – Entrepreneur
In his book Success Secrets of the Online Marketing Superstars, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author…
Romancing the drone: Demand takes off in South Florida – Miami Herald
Step inside Animusoft’s Kendall offices, and you’ll see drones everywhere — large ones, little ones, drones that inspect, drones that pick fruit, and a few just for fun. Some are half-built; 3D printers are working 24/7 to create new parts. You might think this is…