7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
Flipkart, Focus and Free Advice – Daily News & Analysis
I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…
The Top 3 Content Marketing Challenges And How To Beat Them – Business 2 Community
At the end of 2014 we wrote about the top content challenges we see for 2015. Six months have passed – so now is a good time to come up with a few solutions we’re using, or heard good things about. I think this graph…
Snapchat, Ello, Yo!: How to Determine Your Brand’s Best Bet for Social Success – Business 2 Community
In today’s competitive retail environment, business owners have no time to waste on the marketing that will help raise awareness, increase sales and grow their business. The average business owner spends 20 hours each week on marketing, and the channels to invest in are endless….
HP Spectre x360 Review – Thurrott.com (blog)
HP’s stunning new Spectre x360 is a near-perfect transforming Ultrabook, blending premium materials and solid build quality with a far more thoughtful approach to the software preload than we typically see with Windows PCs. Yes, it’s a bit thicker and heavier than less versatile PCs,…
Inuvo: Top Reasons This Stock Should Dive (INUV) – Seeking Alpha
Summary The CEO tells TheStreetSweeper that INUV board is considering a stock offering now that the stock price is high. The internet company’s lifeblood – website traffic – has shown a striking decline for INUV’s key properties. Net revenue fell in 2014; and the current…
34 Compelling Content Marketing Stats and Facts – Business 2 Community
Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…