7 Signs CMOs Need To Examine Their Media Mix – Marketing Land

One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…

Ad buyers: Manage waste before you worry about impact – VentureBeat

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space. People saw…

Coppell launches new website – Star Local Media

The city of Coppell officially launched its new website Wednesday evening. Community Information Officer Sharon Logan said previously the city was hoping to launch the site June 19. Logan, though, said the city delayed the launch because of the heavy site traffic associated with flood…

One Source Networks Deploys Sonus Solution to Enable Real-Time … – SYS-CON Media (press release)

News Feed Item One Source Networks Deploys Sonus Solution to Enable Real-Time Communications for Its Global Microsoft UCaaS Deployment Leading Managed Communications Provider Utilizes Sonus’ SBC 7000 for Lync and Skype for Business Enterprise Services By PR Newswire Article Rating: July 1, 2015 11:00 AM…

Flipkart, Focus and Free Advice – Daily News & Analysis

Viral Advertising and Promotions Creativity

I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…

34 Compelling Content Marketing Stats and Facts – Business 2 Community

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the…

iQIYI Announces Paid Subscribers Reach Five Million – IT Business Net

BEIJING, June 16, 2015 /PRNewswire/ — iQIYI, an independently operated subsidiary of Baidu (NASDAQ: BIDU) and one of the largest internet and mobile video service providers in China, today announced that the company’s paid streaming subscribers have reached five million as of June 15, 2015,…

G.C. Andersen Partners Announces The Sale Of Video King To Global … – PR Newswire (press release)

NEW YORK and LOS ANGELES, June 11, 2015 /PRNewswire/ — G.C. Andersen Partners, LLC, (“Andersen”) an investment banking and advisory firm known for its creativity, problem-solving capabilities and depth of experience, has announced the sale of VKGS LLC (“Video King”) to Global Leveraged Capital (“GLC”)….

Where the heck is Apple TV? – CNET

Apple TV first launched in 2007 and hasn’t been revamped since its last generational update in March 2012. Sarah Tew/CNET Another Apple event, another Apple TV no-show. Apple’s streaming-video box has gone three years without a refresh to a new generation, all while Internet-delivered TV…


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