How to build interactive eBooks for lead generation – Econsultancy (blog)

When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You…

IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast – Sports Video Group

IBC2015 Q&A: Grass Valley’s Mike Cronk on IP for broadcast September 13th, 2015 By Ken Kerschbaumer The increasing importance of IP in broadcast workflows is evident throughout IBC2015. SVG sat down with Grass Valley SVP of Strategic Marketing Mike Cronk to discuss how his company…

Light painting illuminates Floating Points’ Silhouettes video – Dezeen

Effective Link Building Strategies for Good Online Visibility

Music: patterns of light spring up around a Martian-like world in this music video that directors Pablo Barquin and Junior Martínez created for Floating Points (+ movie). Martínez already knew Sam Shepherd – the musician behind Floating Points – before the idea for the video…

Digital Marketing: The 7 Essential Channels – Business 2 Community

When Henry Ford was selling automobiles in the early 20th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. By the time the cars were in the show room, there were several customers in…

One Source Networks Deploys Sonus Solution to Enable Real-Time … – SYS-CON Media (press release)

News Feed Item One Source Networks Deploys Sonus Solution to Enable Real-Time Communications for Its Global Microsoft UCaaS Deployment Leading Managed Communications Provider Utilizes Sonus’ SBC 7000 for Lync and Skype for Business Enterprise Services By PR Newswire Article Rating: July 1, 2015 11:00 AM…

Flipkart, Focus and Free Advice – Daily News & Analysis

Viral Advertising and Promotions Creativity

I wanted to take a look at Flipkart’s mobile apps – both on the iOS and Android platforms – to see how well they were executing their very bold ambitions. Getty Images What is one to make of a statement like this – “India is…

Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’ – ThinkProgress

by Lauren C. Williams Posted on May 12, 2015 at 11:11 am “Verizon Buys AOL For $4.4 Billion To Become ‘World’s Biggest Media Platform’“ CREDIT: Dylan Petrohilos/ThinkProgress Verizon Communications announced Tuesday official plans to buy AOL, Inc. in $4.4 billion cash deal that will merge…