Are Marketers Keeping Up With Evolving Buyer Behavior? – Business 2 Community
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their perceptions of their buyers’ journeys? Recent research from Forrester and Google suggests that buying behaviors are changing dramatically, throwing many marketing assumptions into…
Global, Chinese automakers debut new models – FOX 10 News Phoenix
By JOE McDONALDAP Business Writer SHANGHAI (AP) – Ford showed off its new Taurus and Nissan unveiled a midsize sedan designed for China on Monday at a Shanghai Auto Show that highlighted the commercial resurgence of lower-priced Chinese auto brands. Competition in China is intensifying…
Fujitsu and Microsoft collaborate to transform manufacturing processes through … – MarketWatch
HANOVER, Germany and TOKYO, April 12, 2015 /PRNewswire/ — At the Hannover Messe event, Fujitsu Limited and Microsoft Corp. announced their collaboration to bring innovative operational excellence to manufacturing with the help of Fujitsu devices powered by Windows 8.1 Pro, the Internet of Things (IoT) services…