Lee Founders Weekend 2015 celebrates 20 years with expanded events – Berkshire Eagle (subscription)
LEE — A milestone, cemetery tour and an aerial drone fly-over highlight a revised and expanded Lee Founders Weekend this year. Festival Latino of the Berkshires celebrates its 20th anniversary as one of the premier events during the tradition three-day celebration in September to promote…
The US Open Serves More Mobile Fans With Help From IBM and Snapchat – Wall Street Journal (blog)
IBM’s analytics and data technology help power mobile apps at the US Open The Wall Street Journal Like many media companies, when it comes to digital consumption, the U.S. Open has found that more than half of its audience consumes content using mobile devices. So this…
How to Leverage Social Media for SEO: Link Building – Marketing Land
I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and improves rankings….
Wolff: In digital media’s youth crusade, career paths are fuzzy – USA TODAY
Michael Wolff, USA TODAY 7:02 p.m. EDT July 12, 2015 The news media, like most businesses built on craft and culture, have largely worked as an apprentice system. Younger people learned skills and language from older people. A good media job would have been judged…
7 Signs CMOs Need To Examine Their Media Mix – Marketing Land
One of the most common questions we get from clients and prospects is this: “Are we spending our money on the right advertising channels?” Quite obviously, the answer varies by company and the goals of the campaign in question. But if you’re trying to do…
Coppell launches new website – Star Local Media
The city of Coppell officially launched its new website Wednesday evening. Community Information Officer Sharon Logan said previously the city was hoping to launch the site June 19. Logan, though, said the city delayed the launch because of the heavy site traffic associated with flood…
Fresh Approach to Video Brings New Clarity to Business Communications
By PR Newswire Article Rating: March 26, 2015 05:02 AM EDT LONDON, March 26, 2015 /PRNewswire/ — Animated videos from Switch Video UK enable businesses to explain complex messages in 60 seconds    Specialist video producer, London-based Switch Video UK, is offering clients…