6 Hacks to Turn Your Blog Into a Lead Generation Machine – Business.com
Leads are the lifeblood of your business. Without leads, you have no one to guide down your marketing funnel and convert into a paying customer. When leveraged correctly, your business’s blog is an excellent venue through which to provide visitors with conversion opportunities. If your…
How to Generate More Leads & Improve Sales Using Video – Business 2 Community
The human attention span is getting shorter. In fact, scientists now reckon our attention is shorter than that of a goldfish! The point is, as marketers, we all want to generate more leads – and ultimately improve our sales – but it’s tough, primarily because…
WeTransfer To Introduce Music and Video Streaming – HUH.
Popular Dutch file-sharing service WeTransfer is preparing to enter the world of music streaming by launching a service of it’s own next week. They will provide a music and video player to host content, but are crucially setting themselves apart from the likes of SoundCloud,…
What Publishers Must Consider When Planning Their Mobile Strategies – Marketing Land
The best news in mobile marketing every Thursday. Mobile traffic on most publishers’ sites has been soaring in recent months, sparking them to consider fundamental and strategic issues about the future of their businesses. The underlying question: what’s the optimal way to respond to internet users…
3 Reasons GoPro Is Destined to be an Entertainment Conglomerate – Motley Fool
GoPro (NASDAQ:GPRO) is getting killed lately because of weak sales of its latest HERO4 Session cameras and soft guidance for the upcoming holiday quarter. The stock has plummeted more than 60% so far this year as a result. Shares are now trading around $25 apiece…
Google’s release of TensorFlow could be a game-changer in the future of AI – Phys.Org
Google’s machine learning software already does some pretty amazing things, such as visual translations. Credit: TensorFlow The development of smarter and more pervasive artificial intelligence (AI) is about to shift into overdrive with the announcement by Google this week that TensorFlow, its second-generation machine-learning system,…
The Future of Art Criticism and News Online According to Four Innovative Editors – artnet News
James McAnally.Image: Courtesy of McAnally / Temporary Art Review. Everything about publishing is changing, including art criticism and news. What sort of art coverage we consume, how we consume it and on what devices is rapidly, constantly evolving. If art magazines are dead, then what…
Watch Out Intel, Here Comes Facebook – Barron’s
Moore’s Law is breaking down, and the physics of chips is becoming treacherous. Barron’s Graphics For 50 years, the computer-chip industry has ridden a road of economic miracles, but now it’s reaching an end, and a potential crisis is unfolding for some of the industry’s…
How Content Upgrades Help You Build Better Customer Relationships – Business 2 Community
Content upgrades (aka lead magnets) are a popular topic right now. You may have heard of them, you may have tried them — or you may not know what I’m talking about. So let’s start with a simple definition. A content upgrade is extra content…