The latest tactic to lift video ad viewability? ‘Sticky videos’ – Marketing Dive

Dive Brief: In order to ensure video ads remain in view, publishers are applying a tactic, referred to as “sticky videos,” in which video players are pinned to the website visitor’s screen so the ad remains viewable even while scrolling to a different part of the webpage. Some…

WeTransfer To Introduce Music and Video Streaming – HUH.

Popular Dutch file-sharing service WeTransfer is preparing to enter the world of music streaming by launching a service of it’s own next week. They will provide a music and video player to host content, but are crucially setting themselves apart from the likes of SoundCloud,…